Fees rose 8% last year and another 5.5% lands this April — and Deal Builder is becoming mandatory. Put your numbers in below and see your real cost per sale, your exposure, and what downgrading a tier could put back in your pocket.
Rough figures are fine — nothing here is sent anywhere, it all stays in your browser.
Hundreds of dealers downgraded after the November protest. Here's the honest maths on what that move looks like for you — including the sales you'd put at risk, not just the saving.
Recover the at-risk sales through your own channels and you bank £2,712/yr in cash — and every direct sale also side-steps Deal Builder's 0.25% and builds an asset Auto Trader can't reprice: your rankings, your reviews, your customer list.
Six things that move the needle for an independent dealer — all of them yours, none of them rentable back off you at +5.5% a year.
"Used cars [your town]" — Google Business Profile, reviews and local pages that put your forecourt above the marketplaces for buyers on your doorstep.
Your stock syndicated to Google's vehicle listings and Facebook Marketplace — channels that cost feed-setup, not commission.
An AI responder answers every enquiry in under a minute, evenings and weekends included — because the first dealer to reply usually wins the buyer.
A "we buy your car" page that sources stock straight from the public — skipping auction fees on the way in, not just commission on the way out.
Every happy buyer asked at the right moment, on the platforms buyers actually check — the trust signal that compounds month after month.
Leads, sources and cost-per-sale across every channel — so the next time Auto Trader raises prices, you'll know exactly what you're paying for.
We'll review your numbers, your website and your local search position, and send back a one-page plan: what to downgrade, what to build, and what it's worth. No obligation, no retainer pitch.